Create effective content marketing campaigns as a content strategist. In this path, you’ll learn how to send the right message to the right people at the right time, to create the right content strategy for your marketing team and get the most out of your campaigns.
🎉 Application for the 1.0 cohort is now open. Join now! 🎉
Become a Content True Strategist
Produce relevant, authoritative content that hits money-making KPIs
- Good knowledge of English language.
- Your own laptop (PC or Mac). Ideally, it should be no more than four years old and able to run the most recent operating system. The laptop must have a webcam.
- Headphones and good access to the internet.
- You must be able to dedicate a minimum of 15-20 hours every week.
- You must be able to provide two guarantors.
What you’ll learn
Get access to world-class content education from experts, a warm welcome into an incredible, private community of marketers, and the kind of mentorship your career has been missing.
01. Content Marketing Foundations
Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
02. Building an Integrated Marketing Plan
Learn how to build an integrated online marketing plan for your organization that considers all your channels, customers, goals, and values.
03. Data and analytics
Find out how your website is performing using GA4. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
04. UX Foundations: Content Strategy
Better content strategy translates into a better user experience. Learn how to build user persona spectrums, content guidelines, and more meaningful content for websites and apps.
05. Copywriting & Product Messaging
Learn how to systematically “tear down” & rebuild the copy of virtually any sales page. Nail your messaging through rigorous voice-of-customer research.
05. Psychology Foundations
Explore the psychological principles that drive human behavior. How can we capture and hold attention? How capable are we of making truly rational decisions? To what extent do first impressions, visuals, and emotions affect our ability to learn information?
05. Neuromarketing & Persuasion Models
By marketing to your user’s behavioral patterns in harmony with their conscious minds, you’ll become dramatically more persuasive, motivational, and habit-forming.
05. Channels & Distribution
This track will cover how to structure and manage a growth team in a scaling organization, communicate data and results to the organization, and how archive learnings from experiments as you progress.
Be mentored by vetted
The best marketing practitioners in the world teach you what they know
Transparent & fair payment options
Prioritize learning now, figure out payments later. From upfront payments, to income sharing agreements (ISAs), there are flexible options to accomodate multiple circumstances.
Full Tuition Payment
Pay your fees 100% upfront. No other charges come up during your career at ₦400,000.
Installment Payment Options
Complete your payment within the first four months of the program. ₦120,000 x 4 months.
Income Sharing Agreement
₦50,000 enrollment fee + 15% of gross salary over 24 months when you get hired.