Digital
Marketing
Master the most impactful acquisition channels like Facebook, Google, and LinkedIn ads, learn to build and run world-class optimization program and develop and execute an effective content marketing program
🎉 Application for the 1.0 cohort is now open. Join now! 🎉
Become great at digital marketing
The know-how, the experience, and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
PRE-REQUISITES
- Good knowledge of English language.
- Your own laptop (PC or Mac). Ideally, it should be no more than four years old and able to run the most recent operating system. The laptop must have a webcam.
- Headphones and good access to the internet.
- You must be able to dedicate a minimum of 15-20 hours every week.Â
- You must be able to provide two guarantors.
What you’ll learn
Get access to world-class digital marketing education from experts, a warm welcome into an incredible, private community of marketers, and the kind of mentorship your career has been missing.
01. Foundations
This module takes you through the basics, keeping things clear and actionable. Explore the strategies, tactics, metrics, and wisdom you need to become a great digital marketer
02. Aquisition
Learn practical strategies for acquisition, access original blueprints and strategies of top organizations on digital acquisition
03. Data and analytics
This track will serve as a crash-course in the data analytics skills you’ll need to map out and optimize for your KPI’s.
04. Paid Media
Whether you’re trying to improve your SEO, Content or PPC strategies, this track will show you how to identify the channel that clicks best with your business and optimize around that.Â
05. Search Deep Dive
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business and your customers need.Â
06. Owned Media
Learn advanced SEO, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better
07. CX, eCommerce and CRO
Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.
08. Experimentation & Reporting
Learn to create multivariable tests around several hypotheses to help make informed optimization decisions. Learn to report efficiently.Â
09. Case Study
Crack business cases and the most complicated case studies and learn to identify and solve problems.
Be mentored by vetted
industry experts
industry experts
The best marketing practitioners in the world teach you what they know
Transparent & fair payment options
Prioritize learning now, figure out payments later. From upfront payments, to income sharing agreements (ISAs), there are flexible options to accomodate multiple circumstances.
Full Tuition Payment
Pay your fees 100% upfront. No other charges come up during your career at ₦400,000.
- Complete access
- Dedicated Mentor
- Paid Internship
Installment Payment Options
Complete your payment within the first four months of the program. ₦120,000 x 4 months.
- Complete access
- General Mentor
- Paid Internship
Income Sharing Agreement
₦50,000 enrollment fee + 15% of gross salary over 24 months when you get hired.Â
- Complete access
- General Mentor
- Paid Internship